Goodwill Ad Campaign

An advertising campaign for Goodwill, a donation center and non-profit organization that works to train workers for the job market and provide assistance to those who face employment barriers. This print campaign focuses on that notion - a place that creates jobs. The project imagery centers around the idea that you can give away imperfect items for someone else to make their own, all while helping others who need a fresh start. While Goodwill already has a broad audience, this campaign hopes to cater towards people who tend to avoid thrift stores with the use of simple typography, bright colors, and engaging layout design.